Innowwide is a European Union-funded initiative designed to help innovative small and medium-sized enterprises (SMEs) and startups expand into international markets. The program offers grants of €60,000 to support market feasibility projects, which last up to six months and involve collaboration with local partners in selected target countries outside Europe, including regions in Africa, the Americas, Asia, and Oceania. These projects enable participating companies to thoroughly assess the technical, commercial, legal, financial, political, cultural, and behavioral aspects that may impact the success of their product, service, or business model in the new market.

Applicants must be SMEs or startups based in EU Member States, Iceland, Israel, Norway, Switzerland, Türkiye, or the United Kingdom, and they are required to work with an independent subcontractor established in the target country to conduct the feasibility study. The funding is awarded directly to the applicant company, while the subcontractor plays a key role in executing the market research. Calls for proposals are launched once a year, and applicants can find more information and updates on open calls on the Innowwide website. The program also offers resources for partner search and encourages experts to join their evaluation community to support innovative projects.